Lazy Folk is a data-driven creative strategy and content production studio. We exist to help brands and agencies create, test and iterate ads to scale Facebook and Tiktok successfully.

We take care of everything - mapping out your creative strategy, scripting ads, hiring content creators, shooting and editing. You tell us what you need, and we'll deliver ads ready to go live.

We also do full product photoshoots fit for any billboard.

An ad concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It's essentially the main message of the ad.

A hook is the first few seconds of the ad. It's also called the "scroll-stopper". We deliver each ad with 2 different hooks, so you can A/B test different ways of capturing your audience's attention while still conveying the same overall message.

This will allow you to test multiple ad concepts, and drill down to further iterate on optimize your ad creative for performance.

Yes. You have one revision round after delivery.

A revision is any correction of the ad during the final editing phase. A revision does not include reshooting the content. But don't worry! You will be involved every step of the way - you will approve the content creators, the creative strategy, and review ad outlines before we shoot.

Yes. Please contact us via chat or schedule a call with our team on the Book A Call link above and we'll create a content package designed for your specific goals.

Absolutely. If you have a very specific brief or a detailed script you would like us to use, we will bring your vision to life.

We have a large network of influencers available to offer. However, this is not something we usually tap in to as we like to use models and creatives specifically for the task at hand.

If you would like an influencer to be included in the job then please contact us for more information on this.

Research by Nielsen Catalina Solutions suggests that creative impact explains up to 50% of ad results variance, and yet most agencies and media buyers focus their efforts on media buying tactics and overlook the importance of ad creatives.⁣⁣⁣ ⁣⁣⁣

Percent sales contribution by advertising element:⁣⁣⁣

Context 2%⁣⁣⁣ Recency 5%⁣⁣⁣ Targeting 9%⁣⁣⁣ Brand 15%⁣⁣⁣ Reach 22%⁣⁣⁣ Creative 47%⁣⁣⁣ ⁣⁣⁣

You now have a UGC studio and a team of performance design experts on demand. Getting better ad creatives to boost your ROAs has never been easier.